Resparking
Creativity:
A
Marketing Professional's Career Guide Towards Becoming a Director
by
Fatemah Mirza & Sumayyah Rafiq
Genre:
Nonfiction, Career Self-Help
Are
you a marketing professional feeling trapped in your current job? Do
you want to climb the corporate ladder and become a successful
marketing director? Or are you so overwhelmed by daily operations
that your creative energies have run dry?
I wrote this book
for marketing managers who feel these pains. So, if you're struggling
to unleash your creative energy and experience career growth, this
book is tailor-made for you.
As a marketing professional, you
may be deeply creative and ambitious enough to aim for a director
role, but these obstacles are holding you back. You're caught in a
monotonous routine, unable to pursue projects that will reignite your
creative spark and simultaneously showcase your potential as a
marketing director.
In this book, I offer concrete and
actionable strategies to help you break free from this rut and:
*Create
a portfolio of projects that will prove your candidacy as a
marketing director
*Develop
a stronger understanding of your strengths and capabilities
at the director level.
*Create
a resume, LinkedIn, and cover letter that grabs the
recruiter's attention.
*Strategically
network with the right people and stop chasing recruiters.
*Excel
at interviews through strategic and proactive preparation.
*Advocate
for yourself during salary negotiations and negotiate highly
competitive compensation packages.
These
strategies have been refined over my 13+ years as a marketing
professional, empowering marketing leaders in the industry to
approach their promotion plans with renewed vigor.
If you're a
creative marketing manager with a track record of success, this book
will equip you with methodologies that will facilitate long-term
success and propel you to the pinnacle of your marketing
career.
This book is designed for marketing professionals who:
*Who
are deeply creative
*Have
great ideas and are eager to put them into motion
*Are
committed to changing their job search strategies
*Who
want to make the world a better place through their work
Whether
you're interested in marketing management, affiliate marketing, or
network marketing, this book serves as your guide to career success.
Order "Resparking Creativity: A Marketing Professionals Career
Guide Towards Becoming a Director" today and start your journey
toward professional fulfillment.
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My great-uncle was one of the strongest people I knew. During the
Indo-Pakistani War of 1947–1948, when the subcontinent was getting
divided up into India and Pakistan, when families were getting split
up forever, and when people were sacrificing their wealth and their
lives for religion, homes, and political stances, my great-uncle
smuggled himself into Pakistan.
He found a train that was taking only government officials into
Lahore, and he hid in it. When the train was being searched, he
climbed out a window and crouched on the top of the speeding train,
hanging on for his life. When the police climbed on top of the train
to grab him, he scrambled to the bottom of a carriage and hung on
with his bare feet and hands until he could climb back up,
undetected.
Imagine the physical strength it takes to hang off the bottom of a
train that's going 50, maybe 60 miles per hour, your body just a few
inches away from the beaten train tracks. Imagine the mental strength
it takes to say goodbye to your family to put yourself in that kind
of situation.
He was such a beautiful, kind old man – the kind that would give
you the shirt off his back if you complimented it. And I don't know
all this because he told me; my dad did.
You see, he never wanted to boast.
Despite having such an amazing and accomplished life, if I asked him
to tell me a story about his youth, he fumbled.
Honestly? I get it.
A lot of my clients procrastinate when they have to write about
themselves. Some of them do so because they don't want to take the
time to really look within and think about what they have to offer.
"What do I bring to the table?"
That question is really stressful.
So instead of doing the productive thing, i.e., putting pen to paper,
we tend to "productively procrastinate" by obsessing over
the format of what we're writing. Which color would look good? Is the
text too small? But if I put my name too big, does it scream "ego"?
Self-promotion is a necessary evil in the modern world. Without
promoting yourself, you don't get paid.
Today, I encourage you to "unselfishly" prioritize
yourself.
Prioritizing yourself is "unselfish" because if you're
happy and fulfilled at your job, you do better work and you take home
more for yourself and your loved ones. I don't want something small
like formatting to trip you up and stop you from sharing your story.
I’ve seen too many people stop short of doing something incredible
because of something small.
At the start of the previous chapter, I talked about the difference
in responsibilities between managers and directors. If you haven’t
read that, go through Section II. Becoming a Director. That’s going
to be the boundary within which you’ll be rebranding yourself.
In this chapter, you’re going to learn:
1. How to identify what companies are looking for and use that to…
2. …make attention-grabbing bullets that speak to employers while…
3. … learning how to create the best impression possible.
The strategies and templates I will share with you have been
developed after surveying 3,000+ recruiters. Our best practices work
best on average; they are a well-liked style and the general
preference for hiring managers. My team and I continue to get
recruiter feedback to ensure that our clients meet hiring managers’
and recruiters' developing needs.
Before you begin rebranding, let’s clarify the basis upon which
your rebranding work will build. Let’s start with resumes.
I’ve been working with job seekers
for 13 years. A lot of them are from marketing. And one of the main
things I noticed while working with these professionals is that they
were struggling to maintain their creative energies. Whether they
were new managers or established, they felt stuck in this rut. That a
lot of their work involved a lot of the daily grind or a lot of
operations and that was sucking up their time and energy or they were
not feeling very creative. And that feeling, that inability to really
flex their creative muscles, was hurting them. They were starting to
feel burned out or unhappy with their job.
That’s the thing that really sparked
the idea for me because I wanted to give marketing managers a guide
that would help them evaluate their current standing and then what
steps they could take to transition into a director position. And to
do that in such a way that they were being super creative and excited
about the work that they had to do.
I hope that readers feel uniquely
equipped to address the big challenges that you can face during your
job search. I hope they learn how to self-evaluate themselves as a
leader, the different avenues available to them for growth, and the
best practices they can use to fine tune their job application. I
really want people to feel energized and excited about their next
career step after reading this book.
The whole salary negotiation section.
Salary negotiation is the most important part of the job process. We
put so much emphasis on how to get your foot through the door during
a job search. Like, how to write your resume, and handle interviews,
stuff like that. We also need to talk about salary negotiations and
how to advocate for yourself so that you negotiate an equitable total
compensation package. I think there’s a lot of fear revolving
around this topic and my big hope is that I can break down some of
the incorrect understandings and show people that salary negotiation
isn’t as scary as you’ve been made to think it is.
I heavily rely on my AMAZING daycare
teacher and my AWESOME colleague who did the majority of the heavy
lifting, Sumayyah. I provided the outline, strategic oversight, and
polish. My goal as a leader was to make sure that we’re hitting the
goal.
One of the first lessons I learned as a
business owner and leader was that I had to relinquish control in a
lot of areas. Good leaders learn how to delegate their
responsibilities and take a step back to provide strategic oversight
and leadership. You have to learn how to recognize your team’s
talents and then use those skills in the best way possible for the
business.
No matter what area of life you talk
about, we all need a support system. You have to recognize who are
the people you can rely on and then get their help. That’s the way
I’ve been striking that balance.
And one big thing that I do is to make
sure that I stop working at 3:30pm sharp so that I can give my
daughter the rest of my day.
When it comes to work, using chatGPT to
make our services more accessible. I’m trying to figure out how I
can combine our services and AI to help students in underprivileged
countries. My goal right now is to reach and help 10,000 students in
the global south using CT.ai by the end of 2023.
Outside of work, making dresses for my
daughter. It's been incredibly fun and rewarding.
Fatemah
Mirza is a Certified Resume Master who has been helping job
seekers with their resumes since 2010. She owns a company named
CareerTuners, which is a small team of skilled professionals from
various industries who specialize in providing professional resumes,
cover letters, LinkedIn profiles, and many more career-related
services to help ambitious people land their dream jobs and achieve
career goals.
Fatemah
is a highly sought-after speaker and coach who helps ambitious job
seekers find higher-paying, more fulfilling jobs. She has created
free resources that have seen more than 160,000 downloads, helped
hundreds of clients increase their pay, and built a network of more
than 3000 recruiters.
Sumayyah
Rafiq Haider is an experienced author and career mentor with a
passion for helping individuals excel professionally. With an MBA in
Human Resource Management and SHRM-CP certification, Sumayyah has
assisted numerous clients in their job search, providing guidance on
resume writing, LinkedIn optimization, cover letters, interview
skills, and career direction.
In
her free time, Sumayyah immerses herself in the world of fantasy
stories, drawing inspiration for her own captivating narratives. Her
writing explores themes of personal growth, resilience, and the power
of imagination. Sumayyah's unique blend of business acumen and
literary talent positions her as an esteemed author and mentor.
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