Resparking Creativity Guest Post and Giveaway

 

Whether you're interested in marketing management, affiliate marketing, or network marketing, this book serves as your guide to career success.

Resparking Creativity:

A Marketing Professional's Career Guide Towards Becoming a Director

by Fatemah Mirza & Sumayyah Rafiq

Genre: Nonfiction, Career Self-Help

Are you a marketing professional feeling trapped in your current job? Do you want to climb the corporate ladder and become a successful marketing director? Or are you so overwhelmed by daily operations that your creative energies have run dry?

I wrote this book for marketing managers who feel these pains. So, if you're struggling to unleash your creative energy and experience career growth, this book is tailor-made for you.

As a marketing professional, you may be deeply creative and ambitious enough to aim for a director role, but these obstacles are holding you back. You're caught in a monotonous routine, unable to pursue projects that will reignite your creative spark and simultaneously showcase your potential as a marketing director.

In this book, I offer concrete and actionable strategies to help you break free from this rut and:

*Create a portfolio of projects that will prove your candidacy as a marketing director

*Develop a stronger understanding of your strengths and capabilities at the director level.

*Create a resume, LinkedIn, and cover letter that grabs the recruiter's attention.

*Strategically network with the right people and stop chasing recruiters.

*Excel at interviews through strategic and proactive preparation.

*Advocate for yourself during salary negotiations and negotiate highly competitive compensation packages.

These strategies have been refined over my 13+ years as a marketing professional, empowering marketing leaders in the industry to approach their promotion plans with renewed vigor.

If you're a creative marketing manager with a track record of success, this book will equip you with methodologies that will facilitate long-term success and propel you to the pinnacle of your marketing career.

This book is designed for marketing professionals who:

*Who are deeply creative

*Have great ideas and are eager to put them into motion

*Are committed to changing their job search strategies

*Who want to make the world a better place through their work

Whether you're interested in marketing management, affiliate marketing, or network marketing, this book serves as your guide to career success. Order "Resparking Creativity: A Marketing Professionals Career Guide Towards Becoming a Director" today and start your journey toward professional fulfillment.

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 My great-uncle was one of the strongest people I knew. During the Indo-Pakistani War of 1947–1948, when the subcontinent was getting divided up into India and Pakistan, when families were getting split up forever, and when people were sacrificing their wealth and their lives for religion, homes, and political stances, my great-uncle smuggled himself into Pakistan.

He found a train that was taking only government officials into Lahore, and he hid in it. When the train was being searched, he climbed out a window and crouched on the top of the speeding train, hanging on for his life. When the police climbed on top of the train to grab him, he scrambled to the bottom of a carriage and hung on with his bare feet and hands until he could climb back up, undetected.

Imagine the physical strength it takes to hang off the bottom of a train that's going 50, maybe 60 miles per hour, your body just a few inches away from the beaten train tracks. Imagine the mental strength it takes to say goodbye to your family to put yourself in that kind of situation.

He was such a beautiful, kind old man – the kind that would give you the shirt off his back if you complimented it. And I don't know all this because he told me; my dad did.

You see, he never wanted to boast.

Despite having such an amazing and accomplished life, if I asked him to tell me a story about his youth, he fumbled.

Honestly? I get it.

A lot of my clients procrastinate when they have to write about themselves. Some of them do so because they don't want to take the time to really look within and think about what they have to offer.

"What do I bring to the table?"

That question is really stressful.

So instead of doing the productive thing, i.e., putting pen to paper, we tend to "productively procrastinate" by obsessing over the format of what we're writing. Which color would look good? Is the text too small? But if I put my name too big, does it scream "ego"?

Self-promotion is a necessary evil in the modern world. Without promoting yourself, you don't get paid.

Today, I encourage you to "unselfishly" prioritize yourself.

Prioritizing yourself is "unselfish" because if you're happy and fulfilled at your job, you do better work and you take home more for yourself and your loved ones. I don't want something small like formatting to trip you up and stop you from sharing your story. I’ve seen too many people stop short of doing something incredible because of something small.

At the start of the previous chapter, I talked about the difference in responsibilities between managers and directors. If you haven’t read that, go through Section II. Becoming a Director. That’s going to be the boundary within which you’ll be rebranding yourself.

In this chapter, you’re going to learn:

1. How to identify what companies are looking for and use that to…

2. …make attention-grabbing bullets that speak to employers while…

3. … learning how to create the best impression possible.

The strategies and templates I will share with you have been developed after surveying 3,000+ recruiters. Our best practices work best on average; they are a well-liked style and the general preference for hiring managers. My team and I continue to get recruiter feedback to ensure that our clients meet hiring managers’ and recruiters' developing needs.

Before you begin rebranding, let’s clarify the basis upon which your rebranding work will build. Let’s start with resumes.

• What inspired you to write this book?

I’ve been working with job seekers for 13 years. A lot of them are from marketing. And one of the main things I noticed while working with these professionals is that they were struggling to maintain their creative energies. Whether they were new managers or established, they felt stuck in this rut. That a lot of their work involved a lot of the daily grind or a lot of operations and that was sucking up their time and energy or they were not feeling very creative. And that feeling, that inability to really flex their creative muscles, was hurting them. They were starting to feel burned out or unhappy with their job.

That’s the thing that really sparked the idea for me because I wanted to give marketing managers a guide that would help them evaluate their current standing and then what steps they could take to transition into a director position. And to do that in such a way that they were being super creative and excited about the work that they had to do.

• What is the main takeaway you hope readers will get from your book?

I hope that readers feel uniquely equipped to address the big challenges that you can face during your job search. I hope they learn how to self-evaluate themselves as a leader, the different avenues available to them for growth, and the best practices they can use to fine tune their job application. I really want people to feel energized and excited about their next career step after reading this book.

• What's your favorite part of the book and why?

The whole salary negotiation section. Salary negotiation is the most important part of the job process. We put so much emphasis on how to get your foot through the door during a job search. Like, how to write your resume, and handle interviews, stuff like that. We also need to talk about salary negotiations and how to advocate for yourself so that you negotiate an equitable total compensation package. I think there’s a lot of fear revolving around this topic and my big hope is that I can break down some of the incorrect understandings and show people that salary negotiation isn’t as scary as you’ve been made to think it is.

• You run a company, wrote this book, and you’re a parent. I’d love to know how you balance these three parts of your life.

I heavily rely on my AMAZING daycare teacher and my AWESOME colleague who did the majority of the heavy lifting, Sumayyah. I provided the outline, strategic oversight, and polish. My goal as a leader was to make sure that we’re hitting the goal.

One of the first lessons I learned as a business owner and leader was that I had to relinquish control in a lot of areas. Good leaders learn how to delegate their responsibilities and take a step back to provide strategic oversight and leadership. You have to learn how to recognize your team’s talents and then use those skills in the best way possible for the business.

No matter what area of life you talk about, we all need a support system. You have to recognize who are the people you can rely on and then get their help. That’s the way I’ve been striking that balance.

And one big thing that I do is to make sure that I stop working at 3:30pm sharp so that I can give my daughter the rest of my day.

• What are you passionate about these days? What energizes you?

When it comes to work, using chatGPT to make our services more accessible. I’m trying to figure out how I can combine our services and AI to help students in underprivileged countries. My goal right now is to reach and help 10,000 students in the global south using CT.ai by the end of 2023.

Outside of work, making dresses for my daughter. It's been incredibly fun and rewarding.

Fatemah Mirza is a Certified Resume Master who has been helping job seekers with their resumes since 2010. She owns a company named CareerTuners, which is a small team of skilled professionals from various industries who specialize in providing professional resumes, cover letters, LinkedIn profiles, and many more career-related services to help ambitious people land their dream jobs and achieve career goals.

Fatemah is a highly sought-after speaker and coach who helps ambitious job seekers find higher-paying, more fulfilling jobs. She has created free resources that have seen more than 160,000 downloads, helped hundreds of clients increase their pay, and built a network of more than 3000 recruiters.

Sumayyah Rafiq Haider is an experienced author and career mentor with a passion for helping individuals excel professionally. With an MBA in Human Resource Management and SHRM-CP certification, Sumayyah has assisted numerous clients in their job search, providing guidance on resume writing, LinkedIn optimization, cover letters, interview skills, and career direction.

In her free time, Sumayyah immerses herself in the world of fantasy stories, drawing inspiration for her own captivating narratives. Her writing explores themes of personal growth, resilience, and the power of imagination. Sumayyah's unique blend of business acumen and literary talent positions her as an esteemed author and mentor.

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